The mental clash or tension resulting from the processes of acquiring knowledge or understanding through the senses is called cognitive dissonance. the lack of disagreement) arises when the individual has to choose between behaviour and attitude which contradicts each other. En effet, voilà cinquante ans, Festinger publiait l’ouvrage princeps sur la théorie, devenue depuis une théorie majeure de la psychologie sociale. According to Cognitive Dissonance Theory, he would most likely be persuaded o become a parent if Glenda told him that parenthood was the most significant experience she had ever had. Pour la théorie de la Dissonance cognitive, l’année 2007 est une date anniversaire. 3.2 Cognitive Consistency. In this study, research participants were asked to spend an hour completing boring tasks (for example, repeatedly loading spools onto a tray). The origin of cognitive dissonance theories is frequently attributed to the writings of the American social psychologist Leon Festinger. In 1959, Festinger and his colleague James Carlsmith published an influential study showing that cognitive dissonance can affect behavior in unexpected ways. For example a person might adapt by creating a new cognition, a second may adapt by changing his attitude and a third may adapt by changing his behavior. Festinger’s theory of cognitive dissonance holds quite a lot of significance in our daily lives. Which of the following is an assumption of the Cognitive Dissonance Theory. The number of variations within this approach to self-evaluation regulation is also substantial. In simple the clash of mind when we have to choose from the choices is can be called cognitive dissonance. Festinger (1957) described the experience of cognitive dissonance as resulting from a need for psychological consistency that follows a “non-fitting relation among cognitions” (Festinger, 3) that exists between pairs of elements. Read on for some examples and practical applications of cognitive dissonance in this PsycholoGenie article. Cognitive dissonance and communication theory ∗ This paper was presented as one of a panel organized by Prof. Franklin H. Knower, Ohio State University, with the theme “Implications of Basic Psychosocial Phenomena for Communication,”; for the 1964. A. Tesser, in International Encyclopedia of the Social & Behavioral Sciences, 2001. (en) Harmon-Jones E. et Mills, J. Answer and Explanation: In communication, often one person is attempting to persuade another. It also plays a major role in problem solving and decision making. Cognitive dissonance theory is applicable in all situations which involves formation and change in attitude. Theory. 1 n o 6. Learn theory cognitive dissonance communication with free interactive flashcards. (1999) Cognitive dissonance: a pivotal theory in social psychology, American Psychological Association.